What does ads sensitivity mean in war zone?
Ads sensitivity refers to the level of advertising that a government allows in a war zone. A government might stop all advertising to prevent panic and chaos. Or, they might allow some advertising to calm things down if they believe that more of the population can access information about what is happening. There is no “right” number for ads sensitivity in a war zone. It depends on the situation and the goals of the war.
What does ads sensitivity mean at war?
Ad sensitivity is a measure of whether a particular issue is sensitive in a particular region or country. It is a measure of whether media coverage of an issue in one region could spark tension or conflict in another region. Ad sensitivity is often used by advertisers looking to avoid running ads that could cause conflict in a war zone, violence in conflict zones, or violence between people of different races, religions, or sexualities.
What does sensitivity mean in a war zone?
As an extension of the idea of ads being sensitive to the environment, ads can also be sensitive to the current state of conflict. With the rise of online advertising, marketers have begun to see the potential in collected data. Advertisers are interested in what their audience is interested in and how their demographic is reacting to a certain campaign. This data can be collected through digital tracking tools, which is how many advertisers measure their success. Advertisers can use this data to make more informed decisions, especially
What does ads sensitivity mean in real war zone?
Ad sensitivity is the degree to which advertisers and their media partners are willing to accept that ads will appear in front of content that they deem to be inappropriate or offensive. It’s different from brand safety, which refers to whether or not an advertiser will run an ad if they discover that the campaign has been targeted to the wrong audience. The difference between the two is that brand safety is something that a brand can control. Ad sensitivity is not in the control of the brand, and the brand
What does ads sensitivity mean in war zone
Ad sensitivity is the measure of how willing a given market is to accept advertising from a given country. When a market or media organization is highly sensitive to ads from a specific country, it is usually due to a propaganda campaign by that country. A news organization might decide to only run ads from a specific country to prevent the spread of fake news or disinformation.