What does halted mean on Twitter ads?

If you’ve served a campaign and it’s showing in Twitter Ads and then suddenly the campaign is halted—this could mean two things: The campaign was deleted or paused. We’ll cover each in more detail below.

What does a halted ad mean on Twitter?

Twitter ads are penalized if there is any issue with your account, whether that is because you have been suspended or because you have low engagement. If your campaign is halted, this is not because of your account being inactive. It is because of the issue you are having with your account.

What does it mean when an ad on Twitter is halted?

If you receive a Twitter ad HALTED notification, it means your campaign is paused. To pause an ad, you need to pause the campaign itself. Once you pause a campaign, you won't be charged for Twitter ads until you resume it. If you don't pause a campaign, Twitter automatically stops it when your budget reaches 0.

What does halted ad mean on Twitter?

A halted Twitter ads campaign is any campaign that is placed on pause. If you pause your Twitter ads campaign, the ads will no longer run, even if someone has seen them. However, if you pause your campaign, you won’t lose your Twitter Ads account. You can pause or terminate any campaign at any time.

What does halted mean on Twitter ads?