What does PPU mean on Facebook marketplace?

pay per publish is the means by which Facebook charges advertisers for showing ads in the News Feed or in the right-hand column of the search results. The price is based on your campaign’s performance—the more engagement your ads get, the higher your PPU.

What does PPU mean on Snapchat?

ppu shows the percentage of people who saw your post in their news feed or on Snapchat Stories. The number is calculated by dividing the number of people who saw your post by the total number of people who you’re targeting. So, PPU for a post shared on Facebook and Instagram will be different from PPU for the same post shared on Snapchat.

What does PPU mean on Facebook live?

Paid-for promoted videos are videos you can publish on Facebook to promote in your own feed and in the news feed of anyone who follows you. If you publish a video, you can decide how much you want to pay to make sure your post shows up in more of your fans’ news feeds. When your video is displayed in a news feed, it will show the name of the page that posted the video, a headline and a link that leads to your content. The link is customizable,

What does PPU mean on Facebook?

PPU is one of the biggest metrics on Facebook’s social ads platform. It stands for Post Per Click and refers to the number of people who click on your post on Facebook when you run a paid campaign. PPC ads show up in your news feed in the section that lists what your friends and family are sharing.

What does PPU mean in Facebook?

PPU is Page Posting Power for an individual seller, and it signifies the amount of likes, shares, and comments that an individual post receives on their page. PPU is entirely different from the number of page likes you have, as PPU is only based on the total number of likes, shares, and comments on that post, rather than the total number of likes for your page.