Why are Legos so expensive now 2021?

In the past, lego s were affordable, with a basic set costing under $10. However, the company’s pricing strategy is under intense scrutiny as of late. In 2020, the company raised the price of its basic bricks by 15% in the United States, which is the biggest price increase in over 20 years. In addition, the company has been criticized for releasing new sets that are more expensive than the previous ones.

Why is Lego so expensive?

Building sets and parts have become more and more expensive. The rise in demand for plastic has pushed up the cost of the building blocks themselves. The lego Group still has the same number of employees and continues to produce the same amount of bricks, but the cost of the plastic has almost tripled in the last 20 years. Other factors that have contributed to the rise in costs are increased automation and the increased use of licensed intellectual property in the bricks.

Why is Lego so expensive to find?

While the exact reason that Lego is so expensive to find today is unknown, it may have something to do with parents’ concerns over the toy’s safety. Lego is one of the few toys that has been linked to injuries. It is estimated that between 2009 and 2015, Lego products caused more than 1,500 injuries, including amputations, in the U.S. alone.

Why are Lego bricks so expensive?

An average of 17 hours of research is required to create a Lego set. That’s almost four full working weeks! And to make the bricks, Lego uses sophisticated machines and advanced laser technology. The bricks are made from a mixture of plastic and limestone. Other materials such as fiberglass are used to make the bricks stronger.

Why are Lego pieces so expensive?

The main reason for the increase in Lego price is the difficulty in sourcing the raw materials. For example, in the past, Lego bricks were made from a molding process using petroleum-based plastic. However, petroleum-based plastic is a fossil fuel, which is limited. Therefore, in order to meet the huge demand for Lego bricks, manufacturers are using more environmentally friendly and biodegradable plastic. However, this environmentally friendly plastic is more expensive and harder to process. This is why the price