Why are Super Bowl ads so expensive?

Well, television advertising is expensive for a reason. The audience is massive and highly engaged. Of people who are watching the game, 75% are likely to be highly interested in the ads. Of the remaining 25%, many will be interested in the commercials enough to discuss them with their friends. That still means more exposure for your brand than any other form of advertising.

How to make Super Bowl ads?

It isn’t easy to make a commercial for the Super Bowl, let alone one that becomes a cultural touchstone. Commercial production teams often spend years developing a campaign, and brands are willing to shell out millions just to air their spots. We get it—it’s a high stakes game, and the brands want to be sure their ads get the most attention possible. That’s why they spend so much money on them—it’s an investment in building brand awareness

Who makes Super Bowl ads?

Most of the commercial production companies that air during the game are subsidiaries of larger media conglomerates. These companies specialize in television production, so they’re highly experienced in creating commercials that work on TV. In order to get a spot, you need to buy some time. The cost of a 30-second commercial during the game is actually quite small when you consider how many people are watching. However, the cost of a 30-second commercial during the Super Bowl is quite high.

Why are Super Bowl ads so expensive to make?

While the cost of a 30-second commercial during the Super Bowl is anywhere from $3.5 million to $5 million, that figure doesn’t include the cost of production. The cost of production includes the cost of talent, locations, production teams, equipment, and the talent to bring all of those things together. Advertisers must also consider the cost of talent required to put together an effective social media campaign—a campaign that can reach millions. You can expect to pay thousands of

How are Super Bowl ads made?

The production process for a Super Bowl commercial is as complicated as it sounds. For starters, a typical commercial can take months to plan and is shot on several different sets, locations, and even days depending on the production company. Some brands will hire celebrity talent to voice their commercials, while others opt to use real people from their workforce.